Upworth
Social Persona Intelligence
Monitor every narrative that matters. Real-time sentiment tracking across social media, news and messaging — in 20+ Indian languages, before narratives escalate.
- 20+ Indian languages
- Alerts in under 5 minutes
- Source-grounded AI
- Indian languages, read natively
- 20+
- news portals and sources monitored
- 500+
- entities tracked across the platform
- 4,800+
- from a signal to an alert
- <5 min
01 · Why it exists
Public conversation moves faster than monitoring tools.
In India, narratives form in regional-language WhatsApp forwards, spread through hyperlocal Facebook groups and escalate on X — all within hours. Social Persona Intelligence was built for teams who need to understand public opinion as it forms: across languages, across regions, and across every digital channel.
Regional-language forwards
A narrative forms
Hyperlocal groups
It spreads
X
It escalates
All within hours.
What makes it different
- 20+ Indian languages — not just English news summaries
- Built for real-time speed — alerts in under 5 minutes
- Geo-intelligence at district level, not just state level
- Entity health AI that separates real attacks from tag noise
- Multi-tenant platform with full client data isolation
- On-premise deployment option for enterprise clients
02 · Capabilities
Everything in one intelligence layer.
Four capability pillars covering AI and language, cross-platform monitoring, risk detection and operations — from a single entity's health score to a national risk heat-map, every insight AI-generated and source-grounded.
- 01
AI & Language
Multilingual sentiment AI
20+ Indian languages, with accent-aware models tuned for South-Asian dialects.
Stance classification
Whether a post targets, defends or is neutral toward an entity — real criticism separated from crossfire.
Entity extraction
People, brands, topics and organisations identified in unstructured text, across every source.
Cross-lingual summarisation
Regional-language content summarised into English briefings for leadership — no translator required.
- 02
Monitoring
Cross-platform coverage
X, Facebook, Instagram, YouTube, 500+ news portals, Reddit and messaging analytics in one real-time feed.
Keyword & hashtag tracking
Hashtags, slogan trends and coordination patterns, tracked in real time.
Advanced search
Full-text search across everything ingested, filtered by platform, date, sentiment and source credibility.
Live activity feed
Sub-minute ingestion with deduplication: new mentions, spikes and coordinated boosts as they happen.
- 03
Risk & Warning
Early warning engine
Velocity-weighted risk scoring across region and issue, computed continuously in four stages.
Geo-intelligence
Every post tagged to district, region and state, with interactive risk heat-maps.
Multi-channel escalation
SLA-driven alerts in-app, by email, WhatsApp and SMS, configured per risk stage and role.
Entity health score
A composite 0–100 score per entity, backed by AI-verified negative signals and daily pressure trends.
- 04
Operations
Multi-team workspaces
Separate workspaces per team, client or geography, each seeing only what it needs.
Branded reports
PDF and HTML exports with your logo, tagline and colours: trends, narrative clusters and health scores.
Security & compliance
Secrets encrypted at rest, two-factor sign-in, role-based access and a complete audit trail.
Response center
Response tasks created, assigned and tracked per alert, so nothing slips through.
03 · How it works
From raw signal to actionable intelligence.
A four-step pipeline that takes a team from connecting its sources to taking action — all in real time.
- 01
Connect your sources
Social platforms, 500+ news portals, Reddit and messaging — then the names, brands, topics and keywords to watch, in minutes.
- One-click sign-in for major platforms
- Bulk import of entities by CSV
- Geo-tagging applied at ingestion
- Credentials encrypted at rest
- 02
AI processes everything
A multilingual pipeline runs continuously: sentiment in 20+ languages, entities extracted, geography tagged and risk scored for every new item.
- Sub-minute ingestion
- Stance classified per entity
- Velocity and volume change detection
- Automatic deduplication
- 03
Intelligence surfaces
Dashboards, early-warning boards, health scores, narrative clusters and geo heat-maps — ranked by severity, before it becomes a crisis.
- Four risk stages
- Entity health score, 0–100
- Narrative clusters grouped automatically
- Custom dashboards per user
- 04
Team takes action
Response tasks are created from alerts, escalations fire when SLAs are missed, and reports are shared — with a complete audit trail.
- In-app, email, WhatsApp and SMS alerts
- Response task assignment and tracking
- Branded PDF and HTML reports
- Full audit log for governance
Every feature was designedaround one question:What do you need to know in the next 30 minutes?
04 · Early warning
Catch a crisis before it breaks.
Risk is scored continuously, weighted by how fast a narrative is moving, across every region and issue — and escalated to the right people before the morning headlines.
Four risk stages, computed continuously
- Black
- Red
- Yellow
- Green
Geo-intelligence
Drill from state to region to district: every post tagged where it was said.
StateRegionDistrictEntity health
One composite score per person, brand or topic, backed by AI-verified signals — so real attacks stand apart from tag noise.
0–100Auto escalation
SLA-driven, configured per risk stage and team role.
- In-app
- SMS
05 · Who it's for
Built for every team that lives on public perception.
Brands & Marketing
Protect and grow your reputation in real time.
Know what people are saying the moment it starts, not the morning after.
- Real-time sentiment tracking
- Competitor narrative detection
- Crisis early-warning
- Regional language coverage
Political & Advocacy
Win the narrative before it escalates.
Live visibility for a war room: sentiment shifts, rival narratives and rumour spread, in every language.
- Rival narrative detection
- Rumour early-warning
- District-level heat-maps
- Response and escalation trail
Agencies & Consultants
Serve more clients, with sharper intelligence.
Isolated workspaces per client and white-label reporting, built for agency-style operations.
- Multi-client workspaces
- White-label branded exports
- AI-powered daily briefings
- API access for integrations
PR, Comms & Research
Understand public opinion at scale.
Structured, verifiable data on public discourse — across languages, platforms and geographies.
- Sentiment trend analysis
- Influencer and media tracking
- Narrative cluster detection
- JSON and CSV data exports
06 · Security
Your intelligence is yours.
Strict data isolation, encryption at rest and full audit transparency — in a platform that runs as a service or on your own premises.
Encryption at rest
AES-256 for secrets and credentials.
Verified sign-in
Token-based sessions with two-factor authentication.
Role-based access
Each team sees only what it needs.
Data isolation
Organisation-level isolation; zero crossover between clients.
Audit trail
A complete log of every action, for governance.
On-premise option
For enterprise clients who keep data in-house.
- No long-term contract required
- Dedicated onboarding support
- 99.9% uptime SLA
Ready to leadthe narrative?
Real time · Every language · Source-grounded
See it running in 30 minutes
- 1
Connect your first source
A social account or news feed, linked in a single onboarding call.
- 2
Add what you monitor
A leader, a brand or a topic — names, keywords and hashtags.
- 3
See live results
Sentiment, risk and alerts, live in the same session.
Social Persona Intelligence runs on the UpWorth platform — AI-powered social and news intelligence for the Indian subcontinent.